The Client Attraction Code – Sharla Jacobs

Discover how to create your unique ‘What Do You Do?’ Statement that has potential clients saying, ‘I need to work with you!’

Be guided by a renowned expert of ‘heart-based selling’ and apply a practical, EASE-filled process that will allow your business to thrive.

Do you have so many clients that you’re booking appointments two, three, or even six months out?

Or are you struggling to build a large enough clientele to make your monthly nut, let alone create a thriving, transformational business?

When you share what you do, do people lean in?

Or do you feel their energy (and attention) retreat — causing your own energy and thoughts to spiral down the rabbit hole of self-recrimination or fear?

You may also wonder “What am I doing wrong? I know I’m skilled at what I do… why can’t I seem to communicate it in a compelling way?”

Your ideal clients will show up in droves — when your response to “What do you do?” is aligned with the three essential elements of the Client Attraction Code: Your Personal Hero’s Journey, Your Niche, and Your Positioning.

Sharla Jacobs, co-founder of the world-renowned Thrive Academy, can guide you to tease these elements out of your story, your skills, and the transformation that only you can bring — so people say “I need to talk to you!” when you share what you do, or, “I know someone who should work with you!”

Sharla’s approach is the antithesis of a workshop on “honing your elevator pitch” or positioning yourself within the “competitive landscape”…

Instead, you’ll experience a heart-based, practical, EASE-filled process in which you’ll tap into your personal “hero’s journey” story to create a unique “What Do You Do?” Statement that aligns with your holistic or coaching values.

You’ll follow Sharla’s proven 5-step process and share about your work in such a compelling way that people immediately take notice, ask more questions, and even book an appointment on the spot.

In a crowded marketplace, the coach or holistic practitioner with the most credibility rises to the top…

Even if you’re just starting your business, and even if you think you don’t have much credibility, this 7-module video training will help you see and express your greatness in a way that makes people respect you and want to work with you. Jesse Koren, who co-founded the Thrive Academy with Sharla, will join her to teach at least one of the seven sessions.

It’s not uncommon for people to spend $100,000 and six to eight years of their life to get the degrees that they think will finally give them credibility. In this one-of-a-kind program, you’ll invest a tiny fraction of that and get a similar result!

During this powerful training with Sharla, you’ll discover:

• How to nail your niche so you attract people who are actively looking for what you offer
• Secrets for sharing what you do that produce instant trust and desire in your ideal clients
• How to share your story about why you love your work so people lean in and get an “intuitive hit” that they need to work with you
• The most effective credibility builders and how they make you stand out from anyone else who does similar work
• How to create your unique, aligned, and irresistible “What Do You Do?” Statement
• How to put specificity, urgency, and credibility together to create a “What Do You Do?” Statement that has clients wanting to work with you — and sets the foundation for your entire business
• How to attract your ideal clients once you’ve got the Client Attraction Code working for you
• The 7 most critical stages for attracting clients without struggle

The Client Attraction Code

In working with thousands of holistic practitioners and coaches, Sharla has discovered that those who are most successful position themselves and their work as credible — and they do it within the first 30 seconds of a conversation. In an ideal world, they combine positioning with their passion and personal story, communicated through a well-crafted “What Do You Do?” Statement.

And while defining your niche is ideal, it’s not essential. The key is communicating your value proposition and the unique transformation you bring to your ideal clients.

What You’ll Discover in These 7 Modules

In this 7-module transformational intensive, Sharla will guide you through the fundamental skills and competencies you’ll need to be heart-centered, authentic, AND successful at building your clientele, without being salesy…

This course will feature teachings and experiential practices with Sharla. Each session will build harmoniously upon the previous ones so you’ll develop a complete holistic understanding of the practices, tools, and principles you’ll need to create a compelling “What Do You Do?” Statement… the foundation of ALL of your marketing!

Module 1: Create a Crystal-Clear Vision

One of Sharla’s spiritual mentors says “Pain pushes until vision pulls.”

So it’s essential to start with inspiration. If you try to create your vision and an irresistible “What Do You Do?” Statement from the pain of trying to pay your bills, it’s not going to be aligned and get you the results you’re looking for.

Yet, when you create from a much higher vibrational state, not only will you have universal forces supporting you to be in the right place at the right time… you’ll also be more magnetic and attractive to clients.

Your vision informs so much about your business and will make it much easier to create your unique and aligned “What Do You Do?” Statement.

That’s why we’ll focus on clarifying your inspiring vision before you create your “What Do You Do?” Statement.

During this video session, you’ll discover:

• How to magnetize your ideal clients from inspiration (rather than pushing them away through fear)
• How to create a fully aligned, crystal clear vision that will support you in getting clear on your next steps
• Why your current pricing model will or will not get you to your income goals
• How to create inspired goals to support you to change the world through your beautiful work

Module 2: Major Client Attractor #1

There are people who are actively looking for solutions to their biggest challenges, and your work can help them. But if you continue with a bland and broad “What Do You Do?” Statement, you’ll likely continue to struggle.

That’s why it’s so critically important to zero in on the question, What is the urgent problem you’re solving and for whom?

In this module, you’ll discover the secrets to choosing a hot niche that makes it easy for people to say “Yes!” and to send you referrals.

Nailing your niche is the foundation for how you’ll talk about what you do and so much more. While it’s possible to be successful without clearly identifying a niche, it’s much easier when you do so.

During this video session, you’ll discover:

• What a niche is… and what it isn’t
• Why it’s essential to choose a niche if you want to make it easier for people to say “Yes!” to you
• The 3 main categories you must start with when deciding on a niche
• The critical questions to ask yourself before you consider choosing a niche
• What to do if you don’t yet feel comfortable committing to a specific niche

Module 3: Major Client Attractor #2

“What Do You Do?”

It’s one of the first questions people ask you, and an opportunity to make people hungry to learn more about your work. But if you don’t have an irresistible answer to the question, “What do you do?” you’ll lose people the moment you begin speaking.

However, when you do have a compelling “What Do You Do?” Statement, people will immediately know that they want to work with you or refer their friends.

This module is the next step in using all the keys of the Client Attraction Code. Once you master this simple template, your “What Do You Do?” Statement will be more compelling and effective than what 95 percent of other coaches and holistic practitioners offer.

During this video session, you’ll discover:

• The 2 most important things to share when you talk about what you do
• Eight keys to make your “What Do You Do?” Statement irresistible
• How to use your life experience to discover who you’re most passionate about helping
• How to create the first draft of your new, irresistible “What Do You Do?” Statement (even if you don’t put everything in the Code of Credibility together, you’ll still have a pretty hot “What Do You Do?” Statement that will grab the attention of your ideal clients)

Module 4: Major Client Attractor #3

Position Yourself Like a Rock Star

While it may seem that people make random judgments about you that help them decide whether to hire you or not, you actually have the power to influence what potential clients think of you. In other words, you can influence how people listen to you by sharing something impressive about yourself within the first couple minutes of meeting someone. And you can do it in a way that creates credibility and doesn’t seem like bragging.

That’s why Positioning Yourself Like a Rock Star (without sounding arrogant) is one of the Major Client Attractors — and one of the most important aspects of attracting clients.

During this video session, you’ll discover:

• How to gain instant credibility with anyone you meet (while remaining truthful and likable)
• What “positioning” is and why it’s essential
• How to apply the 2 critical parts of positioning so you don’t end up sounding arrogant
• Seventeen different ways you can position yourself (even if you’re just starting out) — and how you only need one to gain the credibility you need
• How to get over insecurity when sharing your greatness

Module 5: Major Client Attractor #4

Your Hero’s Journey Story

How you share about how you got into your work can have potential clients leaning in and excited to work with you! If you don’t have a powerful story that shares both your humanity and expertise, it can leave potential clients feeling doubt instead of confidence.

That’s why your Hero’s Journey Story is one of the Major Client Attractors. In this session, you’ll discover how to share your Hero’s Journey Story in a way that makes it easy for people to say “Yes!” to you.

During this video session, you’ll discover:

• How to create an inspiring Hero’s Journey Story that makes you even more attractive to your ideal clients
• How to show potential clients that you deeply understand their struggles and how you’re the perfect person to support them
• Four keys to telling a great Hero’s Journey Story
• The question you must ask before sharing your story, to ensure that people will actually listen

Module 6: Make the Client Attraction Code Work for You

Putting It All Together

It’s time to go beyond the templates and blend specificity, urgency, and credibility together into a unique “What Do You Do?” Statement that wows your ideal clients, potential referral partners, and people who might invite you to speak to their group.

Once you’ve done so, it becomes easy to create websites, social media, emails, ads, or any other ways to attract clients.

During this session, Sharla will coach you on how to put all the pieces of the Client Attraction Code together to create a unique and aligned “What Do You Do?” Statement that magnetizes new clients to you.

During this video session, you’ll discover:

• How to share your most inspiring and impressive “credibility builder” in a natural and conversational way that includes what you do
• How to customize your “What Do You Do?” Statement so it’s truly unique and has people wanting to hire you immediately
• How to perfect your “What Do You Do?” Statement through high-caliber feedback

Module 7: What’s Next?

The 7 Most Essential Keys to Earn $10,000 or More Per Month

Now that you understand what it takes to have a credibility-building “What Do You Do?” Statement and you have a vision for where you want to go, you’ve taken huge strides and deserve acknowledgment! Now it’s time to turn your vision into reality.

This may be the most important session of the course. Because if your potential client is interested in what you do, but you don’t have all the keys in place, it’s likely they still won’t become your client. Which means getting to $10,000+ per month (or whatever your income goal is) can feel like a draining, uphill battl

This can feel SO frustrating, especially when you’ve poured so much heart, soul, and energy into your work.

But it doesn’t have to be this way!

In this final video session with Sharla, you’ll discover:

• The fastest and easiest ways to achieve your inspiring vision
• The proven 5 Elements of Heartselling™ system that has supported over 50,000 coaches and holistic practitioners in fostering effective and heartfelt conversations that cause clients to say “Yes!”
• How to feel more confident when sharing how much you charge
• The mindset shift needed to empower a potential client to go from “I can’t afford it” to a fully aligned “Yes!”
• How many of our members have shelved the hustle and stepped into their first $10,000 month as a Transformational Leader